The terms 'executive coaching' and 'leadership coaching' are used interchangeably, but they're describing quite different interventions. Understanding the difference is critical, because picking the wrong one wastes money and time.
Executive Coaching Targets Individual Capability
Executive coaching focuses on a specific executive and a specific capability gap: decision-making, delegation, stakeholder management, or strategic thinking. The coach works with the individual, often in isolation from the rest of the organisation. The goal is measurable change in the executive's capability.
Leadership Coaching Builds Organisational Capability
Leadership coaching targets the entire leadership system: the team dynamics, decision-making patterns, and organisational alignment. It works with the executive group together, surfacing misalignment and building collective capability. The goal is systemic change.
- Focus: Executive = individual capability; Leadership = team and system
- Duration: Executive = typically 6-12 months; Leadership = 12-24 months
- Measurement: Executive = individual behaviour change; Leadership = team effectiveness and decision speed
- Cost: Executive = $30K-$100K per year; Leadership = $50K-$300K per year
- Best for: Executive = high-potential individual with specific gap; Leadership = team misalignment or culture shift
When Each Works Best
Executive coaching works when you have a strong executive with a specific, identifiable gap. Leadership coaching works when the gap is systemic: your team isn't aligned, decision speed is sluggish, or communication is breaking down. Know which problem you're solving before you hire.